When Direct Appliance first opened its doors in 1995, it was better known as the Direct Maytag Home Appliance Center on McHenry Avenue in Modesto. Under the leadership of Jack and Cyl Ugar, the store became a huge success, and quickly expanded to include most major brands as well as offering service on all brands as well.

Sadly, in December 2000, Cyl passed away and in October 2001 Jack passed on. With such tragedy in a short period of time, the store was briefly closed while the Ugar family and Direct Appliance employees decided what the future held for their store.

Two Direct Appliance employees who had started out with Jack and Cyl at the former P&G Appliances on McHenry in the early 1980s offered to step up and take on the business themselves. Ron Winter and Bud Heller reopened Direct Appliance, Inc. in January 2002 with long-time employees Mike Morris and Judy Tarter.

Over the years the store has expanded in both space and inventory line.

Changes included a substantial shift toward high-end appliances like Viking, SubZero, Wolf, VentAHood, GE Monogram and Miele. The showroom now features the largest high-end working showroom, cooking demonstrations every weekend, the "Cooking at Direct Appliance" TV show once a month, and ongoing special events.

At Direct Appliance, we are proud to say that all of our appliance salespeople have extensive years in the business, and our service technicians are second to none. We know appliances and we are honored to serve you.