When Direct Appliance first opened its doors in 1995, it was better known as the Direct Maytag Home Appliance Center on McHenry Avenue in Modesto.
Under the leadership of Jack and Cyl Ugar, the store became a huge success, and quickly expanded to include most major brands as well as offering in-home technician service as well.
Sadly, in December 2000, Cyl passed away and in October 2001 Jack passed on. With such tragedy in a short period of time, the store was briefly closed while the Ugar family and Direct Appliance employees decided what the future held for their store.
Two Direct Appliance employees, Ron Winter and Bud Heller reopened Direct Appliance, Inc. that January.
Over the years the store has expanded in both space and inventory line – with a shift toward high-end appliances like Viking, SubZero, Wolf, Dacor, VentAHood, GE Monogram and JennAir.
Also, in recent years, Direct Appliance has also expanded its Open Box and Outlet locations to meet the needs of homeowners whose pocketbooks are being stretched thin by the ongoing recession.
At Direct Appliance, we are proud to say that all of our appliance salespeople have extensive years in the business, and our service technicians are second to none. We know appliances and we are honored to serve you.
Not every kitchen needs our appliances, but a lucky few deserve them!