Welcome to our website! As we have the ability to list over one million items on our website (our selection changes all of the time), it is not feasible for a company our size to record and playback the descriptions on every item on our website. However, if you are an American with a disability we are here to help you. Please call our disability services phone line at 209-238-3000 during regular business hours and one of our kind and friendly personal shoppers will help you navigate through our website, help conduct advanced searches, help you choose the item you are looking for with the specifications you are seeking, read you the specifications of any item and consult with you about the products themselves. There is no charge for the help of this personal shopper for any American with a disability. Finally, your personal shopper will explain our Privacy Policy and Terms of Service, and help you place an order if you so desire.

209-238-3000

Our History

When Direct Appliance first opened its doors in 1995, it was better known as the Direct Maytag Home Appliance Center on McHenry Avenue in Modesto.

Under the leadership of Jack and Cyl Ugar, the store became a huge success, and quickly expanded to include most major brands as well as offering in-home technician service as well.

Sadly, in December 2000, Cyl passed away and in October 2001 Jack passed on. With such tragedy in a short period of time, the store was briefly closed while the Ugar family and Direct Appliance employees decided what the future held for their store.

Two Direct Appliance employees, Ron Winter and Bud Heller reopened Direct Appliance, Inc. that January.

Over the years the store has expanded in both space and inventory line – with a shift toward high-end appliances like Viking, SubZero, Wolf, Dacor, VentAHood, GE Monogram and JennAir.

Also, in recent years, Direct Appliance has also expanded its Open Box and Outlet locations to meet the needs of homeowners whose pocketbooks are being stretched thin by the ongoing recession.

At Direct Appliance, we are proud to say that all of our appliance salespeople have extensive years in the business, and our service technicians are second to none. We know appliances and we are honored to serve you.

Not every kitchen needs our appliances, but a lucky few deserve them!


Our History